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T-Mobile plugs into pop culture

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T-Mobile plugs into pop culture

T-Mobile, Europe’s second largest mobile phone operator, is hoping to clinch crucial Christmas sales by playing on people’s love of brands, logos and ring tones. “The Deutsche Telekom unit said it would sell more than 100 of what it calls “Screen Styles” – themed screensavers, ring tones, menus and information links from the world of sport, music and film – on two new and two old phones in Europe.”

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